Scrambled Brains...Eggs

Observations:
Egg Commercial:
1.) Frying Pan
2.) Grease
3.) Egg
4.) No actors, all inanimate objects.
5.) Sunny-side up...=)
6.) "This is your brain on Drugs
7.) Mainly health concerns

Girl + Egg in Kitchen Commercial:
1.) Refers specifically to heroin
2.) Smashes up other objects in order to convey a larger point and give a much broader scenario.
3.) Refers to family, friends, money, occupation, self-respect, and future as aspects that could receive possible damage through poor actions and decisions.

Inferences:
Egg Commercial:
1.) Pan is hot because the grease is sizzling and the egg fries.
2.) Adds drama and exaggerates by just including inanimate objects and an ominous voice.
3.) Egg symbolizes fragility and is similar to a skull and its contents.
4.) Mainly concern with the directly affected area, your health, as a means of persuading the audience to not participate in drug use.

Girl + Egg in Kitchen Commercial:
1.) Heroin was probably the most widely used and fatal drug at the time the commercial was aired.
2.) The other objects are the other aspects of life that are dircectly and indirectly affected by drug use.
3.) Adds drama and overly expresses the damage done.
4.) Physical damage in the commercial correlates with emotional and psychological damage internally with the individuals involved and thier peers.

The egg commercial appeals to a younger audience and utilizes a visual example to which they can better relate to. The lack of actors dramatizes the situation and the voice is soft spoken, allowing the message to be conveyed in an understanding way, and simple. The term "frying your brain" is being applied literally in this instance. This commercial is a pathos/ethos appeal because it is related to your health. The girl in the kitchen begins to destroy the kitchen much like drugs destroy bodies, homes, relationships, and peoples' futures. It refers specifically to heroin, a drug that came to the states around the veitnam conflict. But the overwhelming use of the drug did not become well apparent until the 70's and 80's. This commercial presents pathos because the drug subject is seen as an emotional vampire, sucking anything and everything it can get out of you. Using a female host also entices the audience to listen and apply what they learn. The audience for this commercial is a little more mature than those of the other commercial.

-Fireworks

-Soldier at attention

-Low angle photograph

-Chinese ethnicity

This image suggests that China has announced that they will be participating in other future international events. The soldier's stance adds to the significance of China hosting the Olympics by standing tall, firm, and proud to be from that nation. The low angle of the photograph suggests supremacy and gives the subject a "larger than life" aura to captivate the audience. The fireworks add a sense of jubilation and joy as China now seems ready to become an international power house.

Observing and Inferring: My Pencil

Observations:
1.) Black
2.) Translucent
3.) Plastic
4.) Mechanical
5.) Has a clip
6.) Uses 0.7 mm lead
7.) Has a white eraser
8.) "Papermate" brand

Inferences:
1.) The color suggests a vague and mysterious personality.
2.) The translucent characteristic adds clarity and strikes intrigue.
3.) The material suggests the durability of the pencil and parallels with my ability to tolerate changes and/or events.
4.) The functioning mechanism suggests robotic efficiency in all of my endeavors.
5.) The clip shows that I am willing to hold on to the things that are important to me.
6.) This lead is thicker and is more durable than 0.5 mm lead.
7.) The white eraser erases mistakes better....my ability to humble myself when I make a mistake.
8.) Just a trusted brand.